DailyDirt: The Golden Arches Has Over A Billion Served... But The Rate Is Slowing

It's difficult to keep a good thing going without changing and adapting to the times. McDonald's is a national icon -- and it basically represents America to certain parts of the world. There's even a Big Mac Index to gauge currency exchange rates and global purchasing-power parity. McDonald's business has had some challenges in the last year, and the brand is the default whipping boy for activists. If you're still lovin' it, though, maybe you can get your favorite McBreakfast any time of the day now.

• McDonald's breakfast menu seems to be the key to maintaining its fast food dominance. Getting an Egg McMuffin after 10:30 am appears to be an important menu option, but it might not be as easy as it sounds. [url]
• It might sound simple to serve breakfast all day (since plenty of other places seem to do it), but McDonald's optimizes the space in its kitchens in a way that makes it difficult to expand its menu significantly during a lunch rush. Perhaps pancakes in the Age of Enlightenment will be a bit longer of a wait, but customers will learn to handle it. [url]
• McDonald's faces increasing competition from more fast food joints in the US, and its reputation around the world is inconsistent and influenced by politics. This fast food giant could try a few different strategies to correct its course, so it'll likely try to experiment with operational changes in selected markets before changing its entire franchise network. [url]

After you've finished checking out those links, if you have some spare change (or more) and would like to support Techdirt, take a look at our Daily Deals for cool gadgets and other awesome stuff.

Permalink | Comments | Email This Story